Why I don’t play video games anymore
November 20th, 2007 by KenricIn the past, I could finish Halo in Legendary in 2 hours. I was decent, I could hold my own online in many of the FPS games. I could dominate a bunch of 14 year olds in Rainbow Six until their mom told them dinner was ready. But what was the point? To be good in a game until the next game came out and start it all over?
My new online game is… World of Ecommerce. It’s my new MMORPG. Yes, it really is a game. It’s a very complicated multiplayer game and when you win, you get paid.
There are some incredible examples of people playing these games. Here’s a post from ShoeMoney about a guy who bid up all 10 spots on Google’s sponsored listings for ringtones. Here’s another one of how ShoeMoney made his ads standout on Google with the arrow trick.
One main aspect of this game is playing the search engine game. People try to figure out how Google’s formula works for how it displays its search engine rankings. Then people find loopholes and exploit it. Google fights back by penalizing these people and changing their formula. The cycle repeats.
I’ve been learning the game since last year but I’ve just really entered the game and so far, I’m doing fairly well with respect to Google. My ecommerce site is climbing the pop charts. Here are my stats for the past 13 days.

However, I’m stuck now in the 30’s. I’ve jumped in SERPs from >1000 to 600 to 80 to 40 to 30’s. I need to change my strategy. I’ve beat the level 1 and level 2 boss. I can’t get past level 3 Google. This is fun to me. Read, search, learn, think and formulate a new strategy.
I’m losing in Yahoo and MSN. I can’t even beat level 1. I’ve concentrated on Google so much that I neglected the other two search engines. I’m also learning all about heatmaps, conversion strategy, landing pages, etc… How do I make the most efficient site possible? Is there a perfect ecommerce site?
Instead of playing Halo 3 for 4 hours, I can spend that time and tweak one little thing on my site that increases conversions by 10%. The reward is more money, not just finishing a game and starting another one.
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