Comments on: The Google Funnel http://www.livelearninvest.com/the-google-funnel/ Living life to its fullest by generating passive income through investments Wed, 28 Jul 2010 02:48:08 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Mr K http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20700 Mr K Sun, 20 Jan 2008 06:27:49 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20700 You are not alone, it's very common to loose people through the process of purchasing online. Do people really need to create an account with you to purchase? If not then make it optional, or provide some incentive to become a member - like 10% discount on shipping for members with orders over $20 Do you have any up-sell in this process? At any point do make it easy for people to add to their order, or promote some new item/special you are having? Looking at your funnel, you loose 4 times as many people at create an account than you do at login. Here is what I might suggest: * create a reason for people to create an account before they start checking out - create a promotion to drive up account creation * increase the life of your cookies, reducing the need for for returning customers to need to login * using your newsletter (you have one right?) include links that allow readers to auto login, drive them to a particular product Make it as easy as possible for people to get from your product to your checkout with as few steps as possible. Give people a chance to upgrade at the checkout (think candy bar at your supermarket checkout). You are not alone, it’s very common to loose people through the process of purchasing online.

Do people really need to create an account with you to purchase? If not then make it optional, or provide some incentive to become a member – like 10% discount on shipping for members with orders over $20

Do you have any up-sell in this process? At any point do make it easy for people to add to their order, or promote some new item/special you are having?

Looking at your funnel, you loose 4 times as many people at create an account than you do at login. Here is what I might suggest:

* create a reason for people to create an account before they start checking out – create a promotion to drive up account creation

* increase the life of your cookies, reducing the need for for returning customers to need to login

* using your newsletter (you have one right?) include links that allow readers to auto login, drive them to a particular product

Make it as easy as possible for people to get from your product to your checkout with as few steps as possible. Give people a chance to upgrade at the checkout (think candy bar at your supermarket checkout).

]]> By: Peter http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20409 Peter Thu, 17 Jan 2008 12:40:15 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20409 All the best, let us know how Clicktale comes along. All the best, let us know how Clicktale comes along.

]]> By: Kenric http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20338 Kenric Wed, 16 Jan 2008 20:38:21 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20338 Peter, The create account screen basically says are you a new customer? if not, login here. If new, click here. Then it goes to a screen where they input their shipping info. Everyone shopping in ecommerce creates an account. When you buy something, you have to give a name, address and email. That essentially creates an account in any backend system for the customer whether its mentioned or not. The only slight difference is that we ask you to choose a password (just in case you want to come back and check on your order or order again). Peter,

The create account screen basically says are you a new customer? if not, login here. If new, click here. Then it goes to a screen where they input their shipping info.

Everyone shopping in ecommerce creates an account. When you buy something, you have to give a name, address and email. That essentially creates an account in any backend system for the customer whether its mentioned or not.

The only slight difference is that we ask you to choose a password (just in case you want to come back and check on your order or order again).

]]> By: Peter http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20330 Peter Wed, 16 Jan 2008 19:23:54 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20330 What I meant was You posted the process to get a sale. * Add item to cart * Login * Create Account * Checkout Payment * Confirm Order Whats the point of forcing users to "Create Account" ? You might want to try allowing users to just proceed to checkout without having to create an account first. E.g. State the benefits of having an account, but dont make it compulsory. What I meant was You posted the process to get a sale.

* Add item to cart
* Login
* Create Account
* Checkout Payment
* Confirm Order

Whats the point of forcing users to “Create Account” ?

You might want to try allowing users to just proceed to checkout without having to create an account first. E.g. State the benefits of having an account, but dont make it compulsory.

]]> By: JesseO http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20323 JesseO Wed, 16 Jan 2008 18:43:03 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20323 Even if I know what the shipping will be, if I'm looking for a product online I will take it all the way to the payment process, and stop there to look everything over. 95% of the time I do not buy even at this point. WTG on getting things off and running, Kenric. Even if I know what the shipping will be, if I’m looking for a product online I will take it all the way to the payment process, and stop there to look everything over. 95% of the time I do not buy even at this point. WTG on getting things off and running, Kenric.

]]> By: Kenric http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20308 Kenric Wed, 16 Jan 2008 16:16:11 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20308 Mike, My shipping and handling are clearly posted. It is a 3 tiered rate $8.99/$12.99/FREE. A customer definitely see its between create account and checkout payment. However, I'm going to make it more prevalent on the front page. Peter, I was going to enroll in clicktakes today. I've heard good things about its videos. Creating an account is the website software's name. On screen, it actually says "Enter shipping information" What I am going to try to do is make it a two step process. Not sure how, but I'm gonna try. Create Account ----> Confirmation of Succeesful Order Mike, My shipping and handling are clearly posted. It is a 3 tiered rate $8.99/$12.99/FREE. A customer definitely see its between create account and checkout payment. However, I’m going to make it more prevalent on the front page.

Peter, I was going to enroll in clicktakes today. I’ve heard good things about its videos.

Creating an account is the website software’s name. On screen, it actually says “Enter shipping information”

What I am going to try to do is make it a two step process. Not sure how, but I’m gonna try.

Create Account —-> Confirmation of Succeesful Order

]]> By: knuckle_headed http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20307 knuckle_headed Wed, 16 Jan 2008 16:14:04 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20307 When I shop online, I click add to cart all the time, just to track which products I like. Then I will review my cart to see if I really want them. If not, I leave. If I create an account, I'm buying. So that part is problematic. When I shop online, I click add to cart all the time, just to track which products I like. Then I will review my cart to see if I really want them. If not, I leave. If I create an account, I’m buying. So that part is problematic.

]]> By: Clifford http://www.livelearninvest.com/the-google-funnel/comment-page-1/#comment-20305 Clifford Wed, 16 Jan 2008 14:56:41 +0000 http://www.livelearninvest.com/blog/the-google-funnel/#comment-20305 I agree with Mike. A lot of time, sites talk about "shipping and handling" and will only display this information AFTER I have entered my credit card information. Maybe there's a way on your site you can have an "approximate" shipping calculator . . . it's worth a look-see. I agree with Mike. A lot of time, sites talk about “shipping and handling” and will only display this information AFTER I have entered my credit card information. Maybe there’s a way on your site you can have an “approximate” shipping calculator . . . it’s worth a look-see.

]]>