I haven’t really been concentrating on my Ebiz2, which is my kayak store. After all, it’s winter in the States, who is going to buy a kayak. I posted back in October that the PPC campaign was not going to work for this site. So I began to concentrate on SEO and I did place an order for those articles for Ebiz2 and I did manage to get the store ranked for a bunch of kayaking terms.
I still do PPC but I only bid the bare minimum and it’s basically doing nothing for me. In fact I’ve only spent $0.56 in the last two months. My site is getting less than 10 visitors a day. But 2 days ago it spiked to 18 visitors and 13 yesterday.
Amazingly, out of those visitors I got one sale! Until yesterday, my kayak site made one measley sale. It was a good sale too! I sold a decent priced kayak and it’s shipping to Australia. Who else would buy a kayak in December?
Remember when Tim Ferris’s 4 Hour Work Week said to sell these high dollar products? Well these kayaks ain’t cheap. The average kayak is around $800. Shipping to Australia is $200! With high prices usually comes high profits. I say usually because I got some crappy margin stuff that sells at $2,000 and only makes $150. That’s what happens when the manufacturer doesn’t put a MAP (Minimum advertised pricing) on their products.
It’s amazing how one little sale changes your whole feeling about a store or project. Maybe I should start working on this store now… I forgot that it’s always summer somewhere!