It’s Always Summer Somewhere!
December 30th, 2008 by KenricI haven’t really been concentrating on my Ebiz2, which is my kayak store. After all, it’s winter in the States, who is going to buy a kayak. I posted back in October that the PPC campaign was not going to work for this site. So I began to concentrate on SEO and I did place an order for those articles for Ebiz2 and I did manage to get the store ranked for a bunch of kayaking terms.
I still do PPC but I only bid the bare minimum and it’s basically doing nothing for me. In fact I’ve only spent $0.56 in the last two months. My site is getting less than 10 visitors a day. But 2 days ago it spiked to 18 visitors and 13 yesterday.
Amazingly, out of those visitors I got one sale! Until yesterday, my kayak site made one measley sale. It was a good sale too! I sold a decent priced kayak and it’s shipping to Australia. Who else would buy a kayak in December?
Remember when Tim Ferris’s 4 Hour Work Week said to sell these high dollar products? Well these kayaks ain’t cheap. The average kayak is around $800. Shipping to Australia is $200! With high prices usually comes high profits. I say usually because I got some crappy margin stuff that sells at $2,000 and only makes $150. That’s what happens when the manufacturer doesn’t put a MAP (Minimum advertised pricing) on their products.
It’s amazing how one little sale changes your whole feeling about a store or project. Maybe I should start working on this store now… I forgot that it’s always summer somewhere!
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