Ecommerce SEO stuff
November 9th, 2007 by KenricMy site was online but not live on October 1st. It was indexed by Google on October 3rd. I was not ranked in the top 1000 for any search terms except my URL (of course). I started the following campaign on October 20th.
Here is what I did to get traffic:
1) Google Adwords – I did the standard paid for clicks. I got about 30 clicks a day. I figured that I just needed to get some traffic onto the site to help boost its SERPs.
2) Article Submission – I wrote 3 articles and submitted then to free article sites with my site’s link on them. This was to get me backlinks and also get my keywords out there using the article text.
3) Blogging – Started a blog that complimented my site. I wrote 5 articles on the blog and included the 3 that I submitted to article sites.
4) Giveaways – I decided to have a contest that giveaway my product to one person. To enter all they needed to do was comment on my blog and leave their email. I wanted to capture email addresses this way. My adwords campaign just said, “XXXX for FREE!” and converted very well even when located at the bottom of the google search. I have over 70 entries so far.
5) Blog Contest – I decided to giveaway some money via blogging contests. These contests require a backlink to my store with proper anchor text from a blog to enter. I have about 30 entries here, so 30 more backlinks!
6) TNX.net – I signed up for this to give it a try. Not sure how its going but they’ve placed an incredible amount of links out there. For example, you can get 12,000 PR0 links for $20/mo. I know that they aren’t high quality, but sheesh its $20 for 12,000! Note: you pay more for PR1+ links.
Results?
On Day 1 -
All keywords – not in top 1000
On Day 7 -
Keyword 1 – #526
Keyword 2 – #84
Keyword 3 – not in top 1000
Keyword 4 – #54
on Day 15
Keyword 1 – #79
Keyword 2 – #68
Keyword 3 – #9 (WOW)
Keyword 4 – #61
I’m starting to get organic traffic now. Also, I should note that my blog posts rank high for longtail searches too.
Updated: 12/25/07
Keyword 1 – #33 (up 44 spots)
Keyword 2 – #41 (up 27 spots)
Keyword 3 – #19 (down 10 spots)
Keyword 4 – #16 (up 47 spots)
Posted in Ebiz | 6 Comments »
Stumble it!
How is this translating to sales?
By ubu50 on Nov 9, 2007
I’ve just been getting caught up on the posts that led up to the contest, and now the SEO results. It’s pretty neat and cost effective. How did you go about choosing your search terms?
-Chris
By Self Improvement Journal on Nov 9, 2007
UBU, sales aren’t that great right now, I’ve had just over 1000 visits and 3 sales. I hope to increase this after my contest is over.
Chris, I used the SEO keyword suggestion tool to find out what the top search terms for my market were and I built keywords around them.
By Kenric on Nov 10, 2007
1000 visits is really good. How much of that was traffic on click ads? Do you know?
I don’t have a “pure” internet store at this point though I’m considering doing one. I don’t use dropshippers. I have a feeling that with e-stores, just like regular B & M stores, you make your money when you buy, so you have to buy really cheaply.
By ubu50 on Nov 10, 2007
UBU,
I’ve had 626 clicks on PPC out of 1034 visitors according to Google Analytics.
626 paid visitors
404 unpaid visitors
So I’m at a 60/40 split now. I’d like to get that down to 50/50.
If you already have a B&M, I guess it couldn’t hurt to going online. I’m assuming you would ship and package everything yourself at first and eventually outsource it when volume increased.
By Kenric on Nov 10, 2007
Putting out money for a giveaway or blog contest has served to quickly cause individuals to start checking up on a site repeatedly. At the same time that someone starts a new contest or giveaway, there are a large amount of individuals looking for newly-created contests or giveaways. The long-term benefits to a site from either of these options depend on what the site offers after the event is done.
By Armen Shirvanian on Nov 26, 2008